The team
Real coaches. Real accountability.
Utah-based and hands-on, with 45+ combined years in fitness, performance, and nutrition. Every client/patient is coached by a person who knows their name, their plan, and their numbers.

Alex Fredrickson
Co-founder · Coach
- ISSA Certified Personal Trainer
- Strength & Conditioning
- Nutritionist
Alex brings 15 years in the fitness and training industry, backed by certifications in personal training, strength and conditioning, and nutrition. As a peptide and supplement consultant, he helps clients use their protocols consistently and correctly within a structured plan. Alex assists with OptiMyze’s practitioner partnerships, translating clinical recommendations into clear, measurable coaching plans clients/patients can follow week after week.

Steve Gewondjan
Co-founder · Coach
- 30+ years
- Multiple certifications
- Former pro athlete trainer
- Former medic
Steve brings more than three decades of expertise across fitness, performance, and nutrition, including years preparing professional athletes to compete at the highest level. As a former medic, he understands clinical care from the inside—how providers think, what protocols demand, and where clients/patients struggle once they leave the office. That experience is one of the core reasons OptiMyze can bridge the gap between practitioners and clients/patients.

Maddox Gewondjan
Performance Coach
- NASM Personal Trainer
- NASM Nutritionist
A NASM-certified personal trainer and nutritionist, Maddox specializes in program design, movement quality, and form. He pairs hands-on coaching with practical nutrition guidance, building training and meal structures that fit each client’s real schedule. Maddox keeps clients/patients consistent week to week—reviewing check-ins, adjusting plans, and turning every program into daily habits and steady, measurable progress they can see.
Our partner
We partner with HEAL Wellness & Innovations, a connected healthcare ecosystem of 27+ integrated companies with $82.5M invested. HEAL provides the secure client/patient portal and licensed-provider network, and handles its own product orders and billing—so our coaches can focus on what they do best.